Through our 9-day, 4-phase consulting engagement, TopLine Marketing will review and assess your company’s current sales and marketing processes, report our findings and make thorough recommendations that will significantly increase your opportunity to boost revenue performance for $28,500.

Territory Management:
TopLine will review your current Territory Management Plan to validate that the plan is consistent with your revenue and product distribution objectives.

Recruiting:
Recruiting good Sales and Sales Management professionals is a key element of driving revenue. A vast network and database built on the company’s number of years in business, plus the experience to match talent and companies, make TopLine Marketing a more effective choice for your sales recruiting requirements.

Sales Force Analysis:
Our review of your sales and marketing policies and programs, including interviews with sales and sales support staff, will help us gain an understanding of how well the skill sets of your current staff matches the qualifications for those positions. TopLine will make recommendations accordingly, which may include additional training, re-define job qualifications and expectations, and/or the replacement of certain personnel. 

Sales Pipeline Analysis:
TopLine believes it is important to have a process that is not overly complicated, relatively easy to manage, executed on a regular basis, and NOT an infrequent “event.” Our objective is to be "true" to a process that will minimize the unexpected.

Competitive Positioning:
We will review your marketing messages, value proposition, collateral, etc. to determine that you are not only differentiating your products and services in the market place, but at the same time demonstrating a competitive advantage.

Sales Compensation Plans:
It is important to frequently review the incentive compensation plans to be sure they are aligned with the company revenue and product distribution strategy.

Marketing:
TopLine will conduct an overall review of your messaging, collateral, presentations, Web site, trade show strategy, sales force automation, etc. to ensure all marketing messages are consistent with the sales objectives and management objectives.

Pricing Strategy:
We will review pricing strategy to evaluate pricing from a competitive perspective, as well as to determine that the pricing strategy is consistent with driving the appropriate product mix, as it relates to the distribution strategy and overall revenue objectives. 

Business Process Improvement:
As an adjunct to the Best Practices option, a complete Business Process Improvement engagement may be farther reaching than a review and recommendation of a specific “process” within the sales and marketing organizations.